Ford Usurped In Consumer Reports Reliability Survey

By Cornelius Nunev





Ford fell to near the foot of the just-released 2012 Consumer Reports reliability study. Up to now, it was ranked the most dependable American car maker. Toyota, however, excelled, claiming the three top spots. Some car specialists, however, think the study is of little consequence.



Seeing the survey outcomes



Japanese automakers took the top seven places in the study, with Toyota's Scion, Toyota and Lexus marques grabbing the top three honors.



Jim Lentz is the chief executive at Toyota Motor Sales USA. He explained that dealerships such as Michael's Toyota of Bellevue, Washington are happy about the news. He said:



"We're pleased with the findings, which reflect actual customer experience, not just reviewer opinion."



The rest of the top ten reliable automobiles, following Scion, Toyota and Lexus, were Mazda Motors, Subaru, Honda, Acura, Audi, Infiniti and Kia.



The center and the bottom



Cadillac, GMC, Nissan, Mercedes-Benz, Chevrolet, BMW, Hyundai and Volkswagen were the next ones. Jeep, Volvo, Buick, Mini, Chrysler, Dodge, Ram, Lincoln, Ford and Jaguar were at the bottom of the list.



Not what Ford was hoping for



Jaguar traditionally earns the bottom spot. But for Ford, it is quite another matter. Two years ago, it was ranked by Consumer Reports as the most dependable U.S. car manufacturer. Its fall from grace was attributed to connectivity issues with its MyFord/MyLincoln Touch electronic entertainment system.



The system did much better after the software upgrade that Ford did, but evidently that was not enough for Ford to be redeemed in the public's eyes.



Ford spokesperson Mark Schirmer said:



"Consumer Reports is hugely important to Ford; you can't dismiss Consumer Reports in any way. We offered a major improvement to MyFord Touch in the spring and began offering new transmission calibrations this summer. Unfortunately, there are still some bugs in the system that we are working through."



Ranking depending on last three years



The Consumer Report dependability study should not be confused with its vehicle testing. It represents the outcomes of a study among its vehicle-owning readership. The ranking is determined from the last three years of data on any model, unless it was redesigned in that time.



Buyers do not care



However, others believe the ranking has little bearing on anything car buyers should worry about, since vehicles today are built to be much more reliable than they were in the past. Jeremy Anwyl, vice chairman of Edmunds.com, said:



"The reality today is that cars are very reliable compared to what they were in the past. It is not something people should be really worrying about."









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